Conventional business wisdom is often narrow in its focus on profit-driven outcomes, frequently leaving commitments to sustainability and longevity behind. But we believe that considering a long-term, sustainability-based vision of a company can create resiliency and loyalty, while also securing profits for the lifetime of the brand. Being a B Corp certified company is part of how we do this. Our hope is to change that short-sighted mentality by showing firsthand that strong values and a commitment to our stakeholders; customers, employees, partners, environment and society can be profitable and reformative.
So, what does B Corp mean? It means we’re held to standards by an unbiased, third-party entity (B Corp) that holds us accountable for our impacts on social and environmental performance, public transparency and legal accountability to balance our profit with our purpose. At Navitas Organics, that means our commitment to Fairtrade, our commitment to organic and non-GMO products, our partnerships with environmental organizations such as A Growing Culture, our commitments to healthy living and non-profits like Ceres Project and Conscious Kitchen, and last but not least, our amazing Wellness Program for our employees.
We’re in the midst of a cultural change that’s using business as a way to transform the economic engine. Consumers are the ones that play the most important role, as they hold the power to tip the scale and demand business and government accountability. Labels certifications like B Corp and so many others help consumers make the right decisions. “The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as means to a greater end: positive impact for their employees, communities and the environment.” As leaders in the superfood category, we want to make sure we’re using our business as a beacon for positive change and showing that corporate social responsibility can be achieved while making profits.
We were thrilled when we became B Corp certified two and a half years ago, but it was no easy walk in the park to get there. There were many challenges and lessons learned along the way to getting our assessment completed and approved, but looking back now, we can truly appreciate the level of detail and scrutiny involved in this process, because it helps create a level of transparency and authenticity that consumers and all shareholders can trust.
There’s so much energy out there surrounding this new model of business thinking and we’re inspired by the growing numbers of companies joining the movement. The future is bright and we’re so proud that we can take a hand in shaping a brighter tomorrow.
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