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With B Corp Month in full swing, we at Navitas thought this would be a great opportunity to discuss our commitment to a movement we wholeheartedly believe in and are proud to be a part of. In the words of Ghandi, we must all seek to “Be the Change that we wish to see in the world”—for if not, what hope is there for future generations? This is the inspiration for our commitment to B Corp.
Conventional business wisdom is often narrow in its focus on profit-driven outcomes, frequently leaving commitments to sustainability and longevity behind. But we believe that considering a long-term, sustainability-based vision of a company can create resiliency and loyalty, while also securing profits for the lifetime of the brand. Being a B Corp certified company is part of how we do this. Our hope is to change that short-sighted mentality by showing firsthand that strong values and a commitment to our stakeholders; customers, employees, partners, environment and society can be profitable and reformative.
So, what does B Corp mean? It means we’re held to standards by an unbiased, third-party entity (B Corp) that holds us accountable for our impacts on social and environmental performance, public transparency and legal accountability to balance our profit with our purpose. At Navitas Organics, that means protecting the communities and environments we work with across the globe. To ensure that our intentions are fulfilled, we’ve created the “THE FORs,” the basis for our business, our work, and our principles. It also means further our commitment to Fairtrade, our commitment to organic and non-GMO products, our partnerships with organizations fighting for social and environmental justice in the food system such as A Growing Culture, Farms to Grow, our commitments to healthy living and non-profits like Ceres Project and Conscious Kitchen, and last but not least, our amazing Wellness Program for our employees.
We’re in the midst of a cultural change that’s using business as a way to transform the economic engine. Consumers are the ones that play the most important role, as they hold the power to tip the scale and demand business and government accountability. Labels certifications like B Corp and so many others help consumers make the right decisions. “The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as means to a greater end: positive impact for their employees, communities and the environment.” As leaders in the superfood category, we want to make sure we’re using our business as a beacon for positive change and showing that corporate social responsibility can be achieved while making profits.
We were thrilled when we became B Corp certified four and a half years ago, and even more thrilled when we joined the #BCorp4Climate committed to #NetZero by 2030 collective, getting us closer to a net zero emissions economy twenty years ahead of the Paris Agreement. There have been many challenges and lessons learned, but looking back now, we can truly appreciate the level of detail and scrutiny involved in this process, because it helps create a level of transparency and authenticity that consumers and all shareholders can trust. There’s so much energy out there surrounding this new model of business thinking and we’re inspired by the growing numbers of companies joining the movement. The future is bright and we’re so proud that we can take a hand in shaping a brighter tomorrow.
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